You can speed up and improve your workflow by using NIXZ automation software. NIXZ products assist you in processes that include repetitive tasks such as transferring information between systems and sending messages in bulk. GoodCatch is a NIXZ product that improves your sales process. It is the tool that links your different systems together and warms up your leads. Therefore, GoodCatch aligns with an account based marketing (ABM) strategy. This article provides you with more information about ABM and how GoodCatch improves your sales processes.
Many hours have been spent thinking about your marketing and sales strategy. But perhaps your sales could still use a boost, because you have not yet found enough leads or prospects. If this is the case for you a closer look at your marketing and sales processes is warranted. With the assistance of the tools from GoodCatch, you can market your product or service more effectively. GoodCatch makes it simple to extend your reach, by enabling you to catch 1500 leads each month!
Intrinsically, product owners know how their product works and what customers could benefit from it. However, it can be difficult to translate this into words that your marketing and sales team can use. A good starting point is to write down different Ideal Customer Profiles (ICPs). Often you can set up multiple profiles, because your product or services can benefit different kinds of clients and industries. Those ICPs consist of information about the pains and gains of your customer. Find out what your customers do during their work time and what troubles them. Subsequently, how does your product or service relieve this pain? And of course it helps if you use data from your current customers for this. All this together creates an overview of your target audience.
Once you have your target in sight, you are ready to reach out to them. GoodCatch is able to find the decision making units (DMUs) of your targets and connect with them. With a GoodCatch campaign the found DMUs are warmed up with personalized content. This is one key aspect of ABM: your return on investment (ROI) improves by providing your prospects with relevant content. With this, you’ll have more qualitative and useful leads for your sales team to follow up.
Applying this strategy creates more synergy between marketing and sales, making both more effective. The marketing team improves on targeting, touch points and personalized content. At the same time, the sales team benefits from warmer leads that they can easily follow up. The overall process is improved by GoodCatch, as it is the link between different systems (such as your CRM) and platforms (e.g. LinkedIn). The GoodCatch dashboard provides customers with additional insights to improve on the iterative process of setting new targets.
With GoodCatch both you and your prospective clients have a more personalized experience. Don’t miss out on this opportunity and leave your contact details in the form below, so we can reach out to you for a demo as soon as possible.
